AAF Gets Readyto Return Fire On Minority Spending

Anticipating a negative Federal Communications Commission report likely to show advertisers spend less with minority media outlets, the American Advertising Federation is planning a strong defense.
AAF president Wally Snyder plans a meeting of regulators, top advertisers and minority-owned businesses after the FCC releases its report this month. “We feel our clients are not achieving what they should be in multicultural areas,” Snyder said.
The AAF is also scrutinizing the federal government’s ad spending, however. The U.S. is “spending more than $1 billion a year [but not] where a minority-owned agency is the prime contractor,” said Heide Gardner, the AAF’s senior manager for diversity. “This is not only restricted to the private sector.” –Wendy Melillo