AAA Group Nears Agency Decision

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LOS ANGELES The AAA of Northern California, Nevada and Utah’s eight-week search for an agency to “cover the entire marketing gamut” could conclude as soon as this week, a representative for the travel-assistance association said.

The San Francisco-based AAA affiliate—known as the California State Automobile Association before merging with the Nevada and Utah organizations last year—narrowed its contender list to five in late December, according to sources.

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