A Young Girl Discovers the Power of Storytelling in HP's Touching International Women's Day Film

The brand encourages all young women to share their stories

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Get ready to feel a lot of emotions thanks to a touching six-minute film from HP. The brand released “Paro,” a film designed to inspire young women to tell their own stories, on International Women’s Day.

“At HP, we believe in the power of stories. Told vividly and authentically, stories can change minds, inspire action and reinvent ideas. We also believe that technology can be a democratizing force in creating and sharing what matters most,” Antonio Lucio, HP CMO, said.

“Paro”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in