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Most shaving commercials for women are missing one critical element: a razor shaving a leg with actual hair—rather than bare skin.
Billie, a women’s shaving brand, wants to put an end to this taboo with its campaign dubbed “Project Body Hair,” which includes a 55-second ad showing women with body hair. The company is also donating free photography of women with body hair to the photo stock site Unsplash and is crowdsourcing photos from women with body hair on the site ProjectBodyHair.com.