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A Woman’s Shaving Company Is Putting Body Hair Front and Center in Its New Campaign

The images and film show razors shaving real hair

The new campaign wants to redefine what a woman shaving can look like in media.Billie
By Ann-Marie Alcántara

June 26, 2018

Most shaving commercials for women are missing one critical element: a razor shaving a leg with actual hair—rather than bare skin.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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