A Tequila Brand Uses Word-of-Mouth to Appeal to ‘Enthusiasts'

During this month's expansion, De-Nada Tequila is increasingly relying on the marketing tactic

As cities like New York loosen restrictions on bars and restaurants—reducing the number of consumers stockpiling whiskey, vodka and gin—liquor sales are starting to wane accordingly. Amid the broader reopening, upstart alcohol brand De-Nada Tequila has used the opportunity to push a word-of-mouth marketing plan during its expansion across New York and other cities this month.