A Tequila Brand Uses Word-of-Mouth to Appeal to ‘Enthusiasts'

During this month's expansion, De-Nada Tequila is increasingly relying on the marketing tactic

As cities like New York loosen restrictions on bars and restaurants—reducing the number of consumers stockpiling whiskey, vodka and gin—liquor sales are starting to wane accordingly. Amid the broader reopening, upstart alcohol brand De-Nada Tequila has used the opportunity to push a word-of-mouth marketing plan during its expansion across New York and other cities this month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in