A Tasty Nut Butter Breaks Jelly's Heart in Tragicomic Ads for MaraNatha

Together forever? Maybe not

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Why can love never last? For those who thought peanut butter and jelly were meant to be forever—you know, as a couple—there’s crushing news from a small organic brand called MaraNatha.

This nut butter has said goodbye, abruptly, in the worst, “It’s not me, it’s you” kind of way.

Of course, Sad Jelly is out of his mind, cycling through the various stages of grief. Sobbing, boozing and pleading are involved. There are late-night text messages and impromptu visits with flowers.

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