A Surprise Bouquet Slays Mrs Claus' Holiday Blues in Poignant Teleflora Campaign

The work, done in-house, has loftier goals than selling fresh flowers

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According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers—human and mythical—at this time of year, serving as the maternal beating heart of the crowded, controlled chaos.

But what about Christmas Eve, when the flurry of activity stops at the North Pole and St. Nick is circling the globe?

As it happens, empty nester Mrs. Claus can be just as lonely as many people are on the holiday, and a new campaign from Teleflora frames a timely flower delivery as the considerate pick-me-up she needs.

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