A Rise in Mobile Gaming Is Changing Influencer Marketing

Industry experts discussed strategy and trends at Adweek’s summit

zoom call of five people
Diana Pearl, Adweek’s deputy brands editor, led the discussion. Adweek

If you’ve spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.