Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
At a time when the world feels divided, many marketers are opening their arms to show support for people with different backgrounds and beliefs. SJ, short for Swedish Railways, is the latest organization to do so in an ad from TBWA\Stockholm that tells the story of a man named Paul.
The spot, “Paul’s Journey,” opens on Paul riding an SJ train. He’s enjoying the scenic views when suddenly he starts to make a few alterations to his appearance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in