A Railway Company Just Made an Incredible Ad Touting Acceptance and Equality

TBWA\Stockholm's work for Swedish Railways

The ad is a powerful message of acceptance. Vimeo: TBWA\Stockholm

At a time when the world feels divided, many marketers are opening their arms to show support for people with different backgrounds and beliefs. SJ, short for Swedish Railways, is the latest organization to do so in an ad from TBWA\Stockholm that tells the story of a man named Paul.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.