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At a time when the world feels divided, many marketers are opening their arms to show support for people with different backgrounds and beliefs. SJ, short for Swedish Railways, is the latest organization to do so in an ad from TBWA\Stockholm that tells the story of a man named Paul.
The spot, “Paul’s Journey,” opens on Paul riding an SJ train. He’s enjoying the scenic views when suddenly he starts to make a few alterations to his appearance.