A Politicized Super Bowl Means Opportunities for Brands

Opinion: Products can be marketed in a way that alleviates potential political tensions

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The Super Bowl is more than snack stadiums and rating points. On the first Sunday in February, America’s largest television audience does something truly remarkable: Viewers look forward to watching ads.

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.