CPG & Grocery

A 'Pepsi x Peeps' Drink Is on the Way

The limited edition drink drops today

The marshmallow cola will be packaged in 7.5-ounce mini-cans available in packs of three.
The marshmallow cola will be packaged in 7.5-ounce mini-cans available in packs of three.Pepsi/Peeps
By Lisa Lacy

March 25, 2021

Just one week after Pepsi unveiled its first permanent flavor in five years, the cola brand announced a springtime surprise: Pepsi x Peeps.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Real Deal on SMS Marketing

By Yotpo

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}