A ‘Pepsi x Peeps’ Drink Is on the Way

The limited edition drink drops today

The marshmallow cola will be packaged in 7.5-ounce mini-cans available in packs of three.
The marshmallow cola will be packaged in 7.5-ounce mini-cans available in packs of three. Pepsi/Peeps

Just one week after Pepsi unveiled its first permanent flavor in five years, the cola brand announced a springtime surprise: Pepsi x Peeps.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.