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This might not come as a surprise, but a new report shows that business leaders don’t always keep their hearts in the same pockets as their wallets.
According to The Economist’s survey of more than 1,400 executives across 103 countries, 70% of respondents agree that “operating with social purpose” is important for their companies. However, even more—78%—said companies talk about it more than they invest in long-term initiatives to support it.
The results, released this week during the Cannes Lions International Festival of Creativity, illustrate a gap in executing a growing trend across a range of industries looking to improve the world while also improving their bottom line.
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