A New Pilsener Ad Highlights the Selflessness of Ecuador's Front-Line Doctors

An emotional campaign merges medicine and national pride

Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time.