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Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time.
In “A Story in Honor of the Doctors,” Pilsener centers on one such individual, Dr. Belén Villalba, an internist in Ecuador who has provided care for many who are suffering during the pandemic.
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