A Nerdy Atlanta Braves Groundskeeper Belts Out Bon Jovi in SunTrust’s Latest Ad

Spot promotes financial confidence

SunTrust wants you to have as much financial confidence as this guy. YouTube: SunTrust

Financial services marketing messages typically veer toward two extremes: how the brand will protect you from financial ruin in turbulent times, or how it will empower you to take charge of your money matters. SunTrust is taking the latter approach with its latest marketing campaign, “Confidence Starts Here.”

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.