A Menacing Black Hole Embodies Marketers' Greatest Fears in the Latest MailChimp Campaign

Droga5 delves into the product

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

You’ve heard of MailChimp. And if you’ve followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn’t: a shrimp, a blimp, a limp, or any other adorably rhyming object.

But what does the company sell, exactly?

According to the latest campaign from creative agency of record Droga5, the answer is simple: certainty.

More specifically, MailChimp promises to help reduce what its own consumers have called “the black hole of uncertainty” that shadows every decision they make when marketing their own businesses.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in