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You’ve heard of MailChimp. And if you’ve followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn’t: a shrimp, a blimp, a limp, or any other adorably rhyming object.
But what does the company sell, exactly?
According to the latest campaign from creative agency of record Droga5, the answer is simple: certainty.
More specifically, MailChimp promises to help reduce what its own consumers have called “the black hole of uncertainty” that shadows every decision they make when marketing their own businesses.
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