A Lovably Ineffective Beer-Delivery Drone Stars in Budweiser’s Big World Cup Kickoff

Anomaly introduces us to the hapless but hardy Bud 1876

Even robots can occasionally forget to bring beer to the party. Budweiser UK

Carrying a single beer from St. Louis to Moscow, while ideally keeping it nice and cold, would be a tough mission for a human. And apparently, it’s even a struggle for the occasional drone designed solely for the task.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."