Ad of the DayA Lovably Ineffective Beer-Delivery Drone Stars in Budweiser’s Big World Cup KickoffAnomaly introduces us to the hapless but hardy Bud 1876By David Griner|May 8, 2018Even robots can occasionally forget to bring beer to the party.Budweiser UKShareBy David Griner|May 8, 2018ShareCarrying a single beer from St. Louis to Moscow, while ideally keeping it nice and cold, would be a tough mission for a human. And apparently, it’s even a struggle for the occasional drone designed solely for the task.That’s the premise of Budweiser’s new spot from Anomaly, kicking off the brand’s marketing campaign around its role as “the official beer of the FIFA World Cup.” The ad focuses on a swarm of drones—an increasingly common sight at stadiums thanks to the Super Bowl—dispatched to deliver beers to fans in Nigeria, England, China and eventually Russia, home of the 2018 World Cup.One drone, however, doesn’t seem to be quite as skilled at the job as his peers. Named “Bud 1876″—yes, because that’s the year Budweiser was first brewed—the scrappy drone does his best to make up for a late start, navigating woods and mass transit alike in hopes of finding his target.Set to the pumping tune of Apollo 440’s 1999 hit “Stop the Rock,” the ad is just one piece in a very large marketing push from parent company Anheuser-Busch InBev, which calls the campaign its largest to date. Budweiser’s World Cup ads will run in more than 50 countries and across its social media channels.Budweiser will also be shipping more than 8 million Budweiser Red Light Cups around the world. The cups light up in response to loud noises such as cheering crowds.“Our campaign is the largest in our company’s history, and it demonstrates how we are bringing together fans from around the world over beer and their shared passion for football,” says Miguel Patricio, CMO of Anheuser-Busch InBev, in a statement. “Our campaign captures the celebratory, upbeat and premium experience of the Budweiser brand, and fans will continue to see this come to life through our ongoing activations for the 2018 FIFA World Cup.” CREDITS:Campaign: “Light up the FIFA World Cup” Spots / Creative: TVC / DigitalClient: Budweiser Senior VP of Marketing, Global Brands: Kyle Norrington VP of Global Marketing, Budweiser: Brian Perkins Global Brand Director: Steve Arkley Brand Director, Sports, Budweiser: Chris PerkinsAgency: AnomalyProduction: Production Co.: RSA Director: Jake Scott Director of Photography: Dan Mindel Executive Producer: Tracie Norfleet Executive Producer: David Mitchell Producer: Jason Groves Production Supervisor: Eric StaffordEditorial: Editorial Company: Saints Editorial Editor: Ross Birchall Associate Editor: Nancy Gidman-LaTorraca Executive Producer: Stephanie Hickman Executive Producer: Sara WindrimColor: Color Company: Company 3 Colorist: Tim MasickPostproduction: VFX Company: Blacksmith VFX/CG Supervisor: Tom Bussell VFX Supervisor / 2D Lead: Iwan Zwarts Executive Producer: Charlotte Arnold VFX Producer: Bindy St. Leger CG Generalist: Olivier Varteressian, Tuna Unalan, Hassan Taimur CG Animator: Henning Ko, Sam Crees, Carlos Sandoval FX Artist: Rick Walia Compositor: Jacob Slutsky, Nick Tanner, Aaron Baker, Jay Lee Designer / CG Generalist: Rob Petrie Designer / AE Animator: Bryan Coleman Adweek Adweek