A Lovably Ineffective Beer-Delivery Drone Stars in Budweiser's Big World Cup Kickoff

Anomaly introduces us to the hapless but hardy Bud 1876

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Carrying a single beer from St. Louis to Moscow, while ideally keeping it nice and cold, would be a tough mission for a human. And apparently, it’s even a struggle for the occasional drone designed solely for the task.

That’s the premise of Budweiser’s new spot from Anomaly, kicking off the brand’s marketing campaign around its role as “the official beer of the FIFA World Cup.” The ad focuses on a swarm of drones—an increasingly common sight at stadiums thanks

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