Voice

A Look Into the Top 3 Candy Brands’ Halloween Strategies

Hershey’s, Mars and Mondelēz all showed a shift toward digital ads

Halloween text on orange background with shapes and bat silhouettes
Wonder how your favorite Halloween treats might stack up this year? Getty Images

By William Merchan

October 30, 2019

There’s no hocus pocus in America’s favorite candy brands’ digital advertising strategies this Halloween. Mondelēz, The Hershey Company, and Mars, Inc. are getting in the spooky spirit for one of their busiest seasons of the year.

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William Merchan
@williammerchan William Merchan is the chief revenue officer at Pathmatics.
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