A Look at Some of the Biggest Branding Bloopers and Blunders of 2022

A marketer can learn a lot from missteps like these

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence.

It’s little wonder that ad spending was down for the fourth consecutive quarter in September (though it picked up a bit this month.) All in all, a brand that simply held it together for the last 12 months owes itself a pat on the back.

But

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