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In the fast-paced world of social media stars, digital trends and platform popularity, the pursuit of longevity drastically impacts how marketers plan their social strategy. For brands, establishing and maintaining longevity in influencer marketing is about choosing the right influencer and locking into the right activation strategy, one that is aligned with the right tone and message, has the right audience and is engaging with their followers. For influencers, longevity is about maintaining a loyal and engaged core audience and growing in relevant categories, whether that means a fashion blogger expanding to beauty and lifestyle categories or taking on efforts to grow their following outside of their base city.