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The accelerated digitization of the retail industry in 2020 has created a clear opportunity for brands. Optimize your marketing mix and reach consumers where they are right now: social media.
In the last 30 days, 51% of global consumers made a purchase stemming from an ad they saw on social, according to new data from Smartly.io. Retailers that previously relied on brick-and-mortar sales are now forced into today’s omnichannel reality.
Global retailers have been embracing the opportunity that exists online and ramping up their advertising
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