A Holiday Wish for Brand Creativity Centered in LGBTQ+ Experience—on Our Terms

It’s time to tear up those heteronormative holiday playbooks

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As the holidays arrive, there are some signs of warming representation: Despite prior setbacks and active discrimination, more festive movies starring LGBTQ+ protagonists and actors are entering the pop culture arena. The narrative arcs are classics …

Cynic brings home Optimist Love Interest—but compromises that love for the comfort of Family. Family pressures Cynic to be more like Family. (Optimist Love Interest is charming amid the conflict.) The Magic of Christmas™ moves Cynic to declare love for Love Interest to Family.

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