A Hilarious Old Spice Campaign Gives Veteran Actress Nia Long Her First Commercial

Nia Long tells Adweek how the P&G brand created a notable turning point in her longstanding career

In 2019, Old Spice launched “Men Have Skin Too,” an episodic campaign following a couple that shares a love for Old Spice’s line of moisturizing products. Starring comedians Deon Cole (Black-ish) and Gabrielle Dennis (A Black Lady Sketch Show), the spots feature a husband who is unable to hold onto his favorite Old Spice items due to his wife’s tendency to “borrow” them. Her boundary-crossing habits have fueled an expanded universe that has seen multiple short films and major supporting stars, like Patti LaBelle as the equally overstepping mother-in-law.