The Big Game

A Few Brands Scored Big From Their Super Bowl 55 Spots—but Just a Few

There was a lot of chatter but not a lot of winners

(From l. to r.) Huggies, Ford and Mountain Dew were among the brands to get both buzz and approval based on this morning's data. Huggies, Ford, Mountain Dew

By Robert Klara

February 8, 2021

As most of America knows by now, Super Bowl 55 was a shut out that left the Kansas City Chiefs regretting ever getting on a plane to Tampa, Fla. But when it comes to the game within the Big Game—you know, those pricey advertisements—the Monday morning crowd has much to argue about.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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