Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Annie Murphy wants a shave as smooth as the margarine she puts in her coffee, and Eric Andre needs a hair-removal experience that’s less irritating than his “mysterious rash.”
Both beloved comedians, who appear in side-by-side shower stalls in a new BIC campaign, are looking for a way to unclog—their drains, their in-boxes and, most certainly, their razors.
Murphy and Andre are the newest brand ambassadors for BIC, which continues to lean into celebrity collaborations with the likes of Snoop Dogg, Martha Stewart and Willie Nelson, that have moved the needle for the legacy mass-market staple.