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For Imran Ahmed, the online abuse that Black English football players Marcus Rashford, Jadon Sancho and Bukayo Saka received this past July following the Euro 2020 Final carried more weight than the impact it had on its victims.
“[Those messages were] designed to send a message to all of us who aren’t white: that there isn’t a place for you in a really important realm of how we conduct discourse,” Ahmed said in conversation with Adweek chief innovation officer Toby Daniels for “The Role Brands Can Play in Online Safety” panel at Social Media Week London.
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