A Brewery Made This Record From Ocean Plastic, With Sales Helping Clean Coastlines

Two places you're almost certain to find single-use plastics (other than, you know, everywhere) are concerts and the beach. Musical performances are reliant on disposable bottles and cups for drinks, and ocean life often pays the price for similar behaviors by vacationers. Now agency Havas London is partnering with its Vivendi sister company in the music industry, Universal Music Group, and a British brewery to help highlight the epidemic of plastic ocean waste while also raising money for coastal protection group Surfers Against Sewage. With "In the Anthropocene," Havas and Sharp's Brewery in Cornwall have created the first musical record pressed from plastic waste reclaimed from Cornish beaches. The album's single track is from musician Nick Mulvey but credited as a collaboration with "Keynvor," which is actually a stage name of sorts previously created for the Atlantic Ocean by the agency, label and brewery behind this new project. [kickout id="1"] "Cornish culture is built around the ocean—whether that’s seafood, surfing or even our own Atlantic Ale," says James Nicholls, marketing controller at Sharp’s Brewery, in a statement about the record. "Last year, we helped the ocean enter the charts under Keynvor, which means ‘Ocean’ in the Cornish language. I’m excited to say that today we’re really turning the tables on the music industry by releasing 'In the Anthropocene,' with Nick Mulvey by upcycling single-use plastic found on our beaches and turning it into playable 'ocean vinyl.'" Proceeds from streams of the track online (via Spotify and Apple Music) along with sales of its limited-edition pressing via Drift Records will benefit Surfers Against Sewage, a conservation group aimed at protecting coastlines from pollution. Here's a YouTube version of the track: [kickout id="2"] "I've always loved the wildness of the Cornish coast, and it feeds something deep in me every time I'm there," Mulvey says. "My music is about knowing who—or what—we are, right at the core. Aliveness itself, conscious. These times of urgent global crisis are demanding we re-examine ourselves and the world and raise ourselves to match the Earth, this wonder-organism from which we are not, and never have been, separate." CREDITS: Project name: Ocean Vinyl Client: James Nicholls, Marketing Controller, Sharp’s Brewery; Rachel Williams, Communications Manager, Sharp’s Brewery Creative agency: Havas London UK Group Chief Creative Officer: Mark Whelan Copywriter: Brodie King Art director: Owen Hunter Jenkins Account team: Alice Marsh (Business Director); Andrew Symonds (Account Manager); Katy David (Account Executive) Agency Executive Producer (film): Kiri Hammond Agency Producer (film) : Mary Musasa Agency producer (print): James Orr Programme director: Sarah Barclay Planner: Clare Phayer PR Agency: One Green Bean Media agency: Zenith Media Production company: HKX Productions Executive Producer: Lou Hardy Director: Adam Javes; Owen Hunter Jenkins DoP: Paul Terry

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A Brewery Made This Record From Ocean Plastic, With Sales Helping Clean Coastlines

Havas London and Sharp's innovation is also a fundraiser

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