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A new Coca-Cola flavor is hitting the streets this week for the first time since Vanilla Coke debuted in 2007. And what better way to announce this flavor combination than a wall-busting, tire-screeching delivery truck chase worthy of The French Connection?
In the launch spot for the new flavor, Wieden + Kennedy Portland goes full retro to create a 1970s-esque cinematic chase involving Coke, an ice cream truck and a delivery of oranges fresh from the orchard.
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