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The world’s largest beer company is seeking new partners to lead its global media buying and planning business after merging with its main rival late last year.
All six major holding companies have been invited to participate in the A-B InBev pitch as the company looks to slim down its current eight-agency roster. A spokesperson told Adweek that it has not yet determined how many shops will handle media duties after the review.
A-B InBev closed on its offer to acquire SABMiller late last year in a deal whose total worth was estimated at more than $100 billion dollars.
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