Metaverse Marketing Podcast: Who Am I in the Metaverse? The internet and the evolution of social media have made way for all types of conversations about identity, self-determination and even gender. So how will the next evolution of the […]
Metaverse Marketing Podcast: Who Am I in the Metaverse?
The internet and the evolution of social media have made way for all types of conversations about identity, self-determination and even gender. So how will the next evolution of the […]
FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite
The limited-edition two-piece capsule collection is made up of sneakers and a pair of basketball shorts.
Smirnoff and Karol G Team Up to Increase Inclusion in Advertising, Starting With a New Seltzer Pack
As part of Smirnoff's effort to improve diversity and inclusion, the brand collaborated with Karol G on the Poco Pico Seltzer variety pack.
Burberry’s Ad Blurs Fantasy and Reality in Mesmerizing Dance Through Nature
Burberry's "Open Spaces" was directed by Megaforce, who also shot its lauded Christmas ad.
Rebrand Complete, This Tour Operator Now Wants to Remake the Travel Industry
Intrepid wants to position itself as a leader in the world of sustainable travel.
A Hilarious Old Spice Campaign Gives Veteran Actress Nia Long Her First Commercial
After joining the 'Men Have Skin Too' campaign, the performer tells Adweek what finally brought her to advertising 35 years into her career.
This Company Is Challenging the Traditional Bra Business Model
A functional bra for all ages, shapes and sizes.
Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold
Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising
IBM Rebrands Global Business Services to IBM Consulting
Tech giant aims for greater clarity as its ambitions become broader.
How Adobe and Reddit are Inspiring Creativity and Collaboration With a Battle
The livestream event creatively celebrates a decade of brand synergy.
Marketing Believes It Is More Inclusive Than Other Industries
Early results of “The Global DEI Census,” conducted by Kantar discovered that industry women's 'lived experience' was poorer than men's and there remains “strong evidence” of a gender pay gap.
The #SteveMaddenverse Features a Famous Cast of Modern-Day ‘Big Head Girls’
The brand and Elite World Group recruit Normani, Sydney Sweeney, Justine Skye and more to put a modern spin on a classic aesthetic.
Americans Remain Conflicted About In-Person Learning and School Vaccine Mandates
An Adweek-Morning Consult poll reveals the changing attitudes of parents.
5 Marketing Mistakes Made by CBD Brands (And How to Avoid Them)
The new multi-billion-dollar industry has already seen a few advertising blunders in its short time span.