BrewDog relaunches its golden can campaign.Brewdog

Metaverse Marketing Podcast: Who Am I in the Metaverse?

Metaverse Marketing Podcast

The internet and the evolution of social media have made way for all types of conversations about identity, self-determination and even gender. So how will the next evolution of the […]


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Intuit TurboTax Is Returning to the Super Bowl

Super Bowl

Intuit's software product is back with another ad from Wieden+Kennedy Portland.

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FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

Fashion & Apparel

The limited-edition two-piece capsule collection is made up of sneakers and a pair of basketball shorts.

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Smirnoff and Karol G Team Up to Increase Inclusion in Advertising, Starting With a New Seltzer Pack

Diversity, Equity and Inclusion

As part of Smirnoff's effort to improve diversity and inclusion, the brand collaborated with Karol G on the Poco Pico Seltzer variety pack.

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Burberry’s Ad Blurs Fantasy and Reality in Mesmerizing Dance Through Nature

Ad of the Day

Burberry's "Open Spaces" was directed by Megaforce, who also shot its lauded Christmas ad.

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Rebrand Complete, This Tour Operator Now Wants to Remake the Travel Industry

Sustainability

Intrepid wants to position itself as a leader in the world of sustainable travel.

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A Hilarious Old Spice Campaign Gives Veteran Actress Nia Long Her First Commercial

Creative

After joining the 'Men Have Skin Too' campaign, the performer tells Adweek what finally brought her to advertising 35 years into her career.

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The Second Life of Low-Alcohol Liqueur Sorel

Beer, Spirits & Cannabis

The hibiscus-flavored drink, a favorite of the cocktail cognoscenti, is back thanks to Uncle Nearest.

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Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

Voice

Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising

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IBM Rebrands Global Business Services to IBM Consulting

Branding

Tech giant aims for greater clarity as its ambitions become broader.

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How Adobe and Reddit are Inspiring Creativity and Collaboration With a Battle

AdFreak

The livestream event creatively celebrates a decade of brand synergy.

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Marketing Believes It Is More Inclusive Than Other Industries

Diversity, Equity and Inclusion

Early results of “The Global DEI Census,” conducted by Kantar discovered that industry women's 'lived experience' was poorer than men's and there remains “strong evidence” of a gender pay gap.

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The #SteveMaddenverse Features a Famous Cast of Modern-Day ‘Big Head Girls’

Fashion & Apparel

The brand and Elite World Group recruit Normani, Sydney Sweeney, Justine Skye and more to put a modern spin on a classic aesthetic.

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Americans Remain Conflicted About In-Person Learning and School Vaccine Mandates

Data & Insights

An Adweek-Morning Consult poll reveals the changing attitudes of parents.

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5 Marketing Mistakes Made by CBD Brands (And How to Avoid Them)

Voice

The new multi-billion-dollar industry has already seen a few advertising blunders in its short time span.