Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails

Brand Marketing

Anheuser-Busch acquired Cutwater Spirits a year ago. Since then, sales have increased by more than 120%.


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Pfizer Breathes a Sigh of Relief as the Biden Administration Takes the Helm

Brand Marketing

Speaking at Adweek's Outlook 2021 summit, Pfizer's corporate affairs evp lauded the White House's return to a respect for science.

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Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day

Product Innovation

Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and [...]

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Beyond the Buzzwords, Sustainability in Marketing Demands Consistency

Brand Marketing

On how brands can get involved in the United Nations' goals at Adweek's Outlook 2021.

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Indeed Is Running Its First Super Bowl Spot as Unemployment Soars

The Big Game

The ad is designed to give job seekers hope and inspiration.

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General Motors Brings Its Electric Future Ambitions to Super Bowl 2021

The Big Game

The carmaker and its Cadillac brand will each run a 60-second commercial.

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Amazon Renews Call for a $15 Federal Minimum Wage

Amazon

Move continues CEO Jeff Bezos' 2019 challenge to other retailers.

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Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Brand Marketing

Reimagined event tasks partners with developing content that resonates with remote audiences.

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M&M’s Will Reveal Its Super Bowl Spot in the Most 2020 Way Possible: a Zoom Call

Brand Marketing

Let's hope all 50,000 attendees can locate the mute button.

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Coors Can’t Run a Super Bowl Ad, So It’s Infiltrating Your Dreams Instead

The Big Game

Big Game-adjacent campaign attempts to use science to implant ads in your mind.

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A Logoless Packaging Design?; The Ethics of Influencers’ Kids: Wednesday’s First Things First

Brand Marketing

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Walmart’s Bot-Based Order-Picking System Goes National

Brand Marketing

Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside [...]

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Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser

Brand Marketing

The spot will highlight the brand's newest permanent flavor, Major Melon.

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E*Trade Is Back in the Super Bowl After a 2-Year Hiatus

The Big Game

A 30-second spot will run during the second quarter.

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Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’

Rebrands

AmerisourceBergen partnered with MetaDesign to launch this new look.

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Hellmann’s Takes on Food Waste in First-Ever Super Bowl Ad

Brand Marketing

The Unilever brand's Big Game commercial stars Amy Schumer.