Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

Brand Marketing

Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.


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This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly

Plant-Based Products

Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb’s up to a new yogurt that’s neither plant- [...]

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How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

Challenger Brands

Adweek's Challenger Brands cover star is out to make nutritious kid food available to all.

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StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity

Brand Marketing

A portion of the initiative's proceeds will support activists and Black-owned businesses.

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Mr. and Mrs. Potato Head Are Going Gender Neutral

Diversity, Equity and Inclusion

Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as “Potato Head.”

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Return to Sender: New USPS Delivery Trucks Receive Mixed Response

Automotive

The Next Generation Delivery Vehicle fails to impress.

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Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women’s History Month

International Women's Day

The vodka brand's Women's History Month campaign supports a Black women-owned barre studio in D.C.

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Pepsi Zero Sugar Declares the End of Compromise in New Campaign

CPG & Grocery

Soda makers seek to meet demand for healthier options.

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PepsiCo Wants to Make Cocktail Mixers Cool Again

Beer, Spirits & Cannabis

Neon Zebra will be available in four flavors on March 1.

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After Nearly a Decade Away, Ruffles Returns to TV

CPG & Grocery

New ad features Anthony Davis, T-Pain and King Bach.

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Disruptors, Take Note: The Laws of Gravity Apply to You, Says Once Upon a Farm’s CEO

Challenger Brands

Advice for emerging brands from former Annie's Homegrown boss John Foraker.

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Jeep Resumes Super Bowl Ad, Navigates Cherokee Nation Call for Change: Thursday’s First Things First

Brand Marketing

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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This Truthful Ad About Breastfeeding Will ‘Push the Envelope’ During the Golden Globes

Brand Marketing

After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on [...]

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Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

Brand Marketing

The spot will be unpaused following the resolution of the case.

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Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts

Challenger Brands

Since his first Kit Kat ad, the artist has taken a hands-on approach to partnerships.

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Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?

Brand Marketing

Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity.