Cannabis delivery service Emjay this year reported 4/20 sales were up (literally) 420% for the 4 days leading to and including April 20 compared to last year. Emjay

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

Perspective

Why the logo accessory is enjoying its second renaissance.


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Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

Brand Marketing

Consumers are also looking to companies with new expectations.

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The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

Perspective

Why the logo accessory is enjoying its second renaissance.

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Mattel’s Toy Take Back Is Its Latest Effort for a More Sustainable Future

Sustainability

The brand wants to use old materials to create new products.

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Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

Brand Marketing

Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream [...]

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Bed Bath & Beyond’s Latest Private Label Is ‘Essential’

Product Innovation

The home goods retailer unveiled the latest of eight new brands.

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In New Balance’s Latest Star-Studded Campaign, Impatience Is a Virtue

Fashion & Apparel

VMLY&R spot features Sadio Mané, Jaden Smith, Kawhi Leonard and more.

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What Life Could Be Like in a Decentralized World, Thanks to Ralph Merkle

Brand Marketing

Technology that promises personal data sovereignty.

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Upwork Rebrand Campaign Shows the Positivity of Embracing New Working Methods

Personnel/HR/Career Management

Upwork's rebrand and the campaign to connect talent with company were developed by Alto.

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Popchips Positivity to Reach Listeners With Acast Podcasting Sponsorship

Brand Marketing

Popchips positivity campaign was managed through Starcom to target young adults.

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Ice Cream Vans to Boats: Online Grocer Ocado’s Rebrand Campaign Showcases Delivery Offer

Food & Beverage

The Ocado ad on diverse grocery delivery was created by St Luke's to create a more personal touch to food shoppers.

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30 CMOs Taking Agility to the Next Level: Monday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Peloton’s Marketing Resilience Is Tested by a Recall Misstep and Evolving Fitness Choices

Health and Wellness

‘Brand health’ challenges have ‘ebbed and flowed’ for two years, CEO John Foley acknowledges.

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Adweek Podcast: Naming the Top 30 CMOs

Adweek Podcasts

David Griner and Ko Im are joined by Commerce Editor Lisa Lacy to chat about the marketing industry’s top 30 CMOs. Plus, a conversation about the uncertain future of Clubhouse [...]

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Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste

Brand Marketing

Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs to find out if it'll reduce their carbon footprints.

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How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base

Brand Marketing

Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.