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Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons

Brand Marketing

LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France. […]


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8 Trends Marketers Are Most Excited About Heading Into 2021

Brand Marketing

We asked 11 innovators to share what's on the marketing horizon.

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In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring

Brand Marketing

In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]

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White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving

Brand Marketing

A time-honored recipe is also a way to build grocery revenues.

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Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre

Brand Marketing

Tennis champ, with a 'silence is violence' message, is joined by artist-activists Flo Milli and Cordae for new vignettes.

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The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners

Adapting to Crisis

The pandemic didn't stop the animal brand from bringing fans the Best Dog Day Ever.

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CMOs on the Move: Roundup of the Latest Industry Movers and Shakers

Brand Marketing

From media to retail to tech, here are the latest marketing executive snags made by top brands.

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Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head

Leadership & Talent

Celestine Maddy left the women-focused company in July, after just six months.

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Ryan Reynolds Is Partnering with Best Buy After a Bitter History

Brand Marketing

In his latest Mint Mobile ad, Reynolds finally decides to forgive Best Buy for that devastating rejection letter he received in the ’90s.

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For Denny’s, Driving Around America to Feed Veterans Is a Trip Back to Its Founding Purpose

Food & Beverage

The Heroes Tour is a pandemic-era initiative inspired by an Eisenhower-era restaurateur.

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Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude

Brand Marketing

Retailer partnered with some of the best people on the internet to encourage thanks and reflection.

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How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020

Sports Marketing

Going beyond traditional sponsorships to work with companies and support players.

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Unicef USA and WWE Team Up to Help Kids in Need

Brandweek

Unicef and WWE have reached about a million kids and unlocked about 100,000 nutritional packs that have saved the lives of children.

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Beyond Meat Has Reworked Its Flagship Burgers to Cut Fat and Calories, Boost Nutrients

Plant-Based Products

Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats. [...]

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Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking

Brand Marketing

The brand's giving away free product in exchange for photos of cooking fails.