Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons Brand Marketing LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France. […] 
8 Trends Marketers Are Most Excited About Heading Into 2021
Brand Marketing
We asked 11 innovators to share what's on the marketing horizon.
In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring
Brand Marketing
In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]
White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving
Brand Marketing
A time-honored recipe is also a way to build grocery revenues.
Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre
Brand Marketing
Tennis champ, with a 'silence is violence' message, is joined by artist-activists Flo Milli and Cordae for new vignettes.
The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners
The pandemic didn't stop the animal brand from bringing fans the Best Dog Day Ever.
CMOs on the Move: Roundup of the Latest Industry Movers and Shakers
Brand Marketing
From media to retail to tech, here are the latest marketing executive snags made by top brands.
Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head
Celestine Maddy left the women-focused company in July, after just six months.
Ryan Reynolds Is Partnering with Best Buy After a Bitter History
Brand Marketing
In his latest Mint Mobile ad, Reynolds finally decides to forgive Best Buy for that devastating rejection letter he received in the ’90s.
For Denny’s, Driving Around America to Feed Veterans Is a Trip Back to Its Founding Purpose
The Heroes Tour is a pandemic-era initiative inspired by an Eisenhower-era restaurateur.
Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude
Brand Marketing
Retailer partnered with some of the best people on the internet to encourage thanks and reflection.
How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020
Going beyond traditional sponsorships to work with companies and support players.
Brie Larson Plays Nintendo Switch in Her Pajamas Just Like Us in This New Ad
Awkwafina also stars in the campaign.
Unicef USA and WWE Team Up to Help Kids in Need
Unicef and WWE have reached about a million kids and unlocked about 100,000 nutritional packs that have saved the lives of children.
Beyond Meat Has Reworked Its Flagship Burgers to Cut Fat and Calories, Boost Nutrients
Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats. [...]
Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking
Brand Marketing
The brand's giving away free product in exchange for photos of cooking fails.
