Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation Brand Marketing Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now. 
This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly
Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb’s up to a new yogurt that’s neither plant- [...]
How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm
Adweek's Challenger Brands cover star is out to make nutritious kid food available to all.
StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity
Brand Marketing
A portion of the initiative's proceeds will support activists and Black-owned businesses.
Mr. and Mrs. Potato Head Are Going Gender Neutral
Diversity, Equity and Inclusion
Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as “Potato Head.”
Return to Sender: New USPS Delivery Trucks Receive Mixed Response
The Next Generation Delivery Vehicle fails to impress.
Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women’s History Month
The vodka brand's Women's History Month campaign supports a Black women-owned barre studio in D.C.
Pepsi Zero Sugar Declares the End of Compromise in New Campaign
Soda makers seek to meet demand for healthier options.
PepsiCo Wants to Make Cocktail Mixers Cool Again
Neon Zebra will be available in four flavors on March 1.
After Nearly a Decade Away, Ruffles Returns to TV
New ad features Anthony Davis, T-Pain and King Bach.
Disruptors, Take Note: The Laws of Gravity Apply to You, Says Once Upon a Farm’s CEO
Advice for emerging brands from former Annie's Homegrown boss John Foraker.
Jeep Resumes Super Bowl Ad, Navigates Cherokee Nation Call for Change: Thursday’s First Things First
Brand Marketing
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
This Truthful Ad About Breastfeeding Will ‘Push the Envelope’ During the Golden Globes
Brand Marketing
After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on [...]
Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped
Brand Marketing
The spot will be unpaused following the resolution of the case.
Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts
Since his first Kit Kat ad, the artist has taken a hands-on approach to partnerships.
Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?
Brand Marketing
Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity.
