The promise of comfort and escape separated brands across aviation, beauty and cooking to gain and maintain consumers’ attraction last year. Benefit Cosmetics, Huda Beauty, Moulinex, Tefal, M.A.C.

Can Retailers Keep Up With the Prime Day Juggernaut?


Semiannual shopping blowouts may not be sustainable.

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UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

Diversity, Equity and Inclusion

"Juntos Imparables," which translates to "Unstoppable Together" from Spanish, combines the artist's musical prowess and the consumer power of TikTok to uplift Latinx-owned business.

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Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN


Reynolds will also become the chief creative officer at the new parent company.

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New Study From thredUP Shows Secondhand Clothing Is Displacing Fast Fashion

Fashion & Apparel

A year of living in a pandemic caused a significant shift in the shopping priorities of consumers.

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When Returning to the Office, Keep Some of Those Work-From-Home Elements Alive

Columnist Network

Yumi's Evelyn Rusli shares takeaways from her network's varied return-to-work plans.

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Tampa Bay Buccaneers’ Assistant Defensive Line Coach on What it Takes to Win a Super Bowl

Women in Sports

Episode two of Most Powerful Women in Sports features Tampa Bay Buccaneers coach Lori Locust.

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Wayfair Is Reminding Consumers to Celebrate Their Homes by Redesigning Them Online


The brand is highlighting the shopping experiences of real customers.

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TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’


The MAC campaign will feature a TikTok AR lens featuring various lip colors for users to test.

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Carhartt Appoints Todd Corley Head of Inclusion and Sustainability


Todd Corley spent a decade at Abercrombie & Fitch as global chief diversity officer.

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These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target

Out of Home

Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales [...]

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A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup

Product Innovation

The designer perfected his crossover marketing formula as head of menswear design at J.Crew.

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Burt’s Bees Welcomes Back Lips

CPG & Grocery

They've been hiding under masks for a while now.

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By Paying Users to Sell on Instagram, Spring Wants to Uplift the ‘Creator Middle Class’

Social Commerce

As commerce and content continue to emerge, the brand and platform are navigating authenticity.

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Soccer Players Like Cristiano Ronaldo Hold a Special Kind of Influence Over Brands


The impact of his recent actions moving Coke bottles out of view at a press briefing showcase that.

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A Beautiful Window Unit Air Conditioner? Windmill Has You Covered

I'm With the Brand

Mike Mayer is the co-founder of Windmill, a startup that’s setting out to breathe new life into the air care category—starting with their window unit AC.