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BOSTON Allen & Gerritsen focuses on cheap eats for tight times in its latest work for the Ninety Nine Restaurant chain. The campaign introduces the tagline, “Great Meal. Great Deal.”
Much of the multimedia effort involves a kids’ brand promotion featuring the 99’ers, a group of youthful characters appearing on menus, crayon boxes and collectors cups.
A Web site redesign, radio spots and various collateral elements are all in the mix. Scratch-and-win cards — available through mid-May — give patrons the chance to wins prizes like Red Sox tickets and $99 gift cards redeemable at the restaurant’s 116 locations.
“Our
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