SAN FRANCISCO - An informal poll of marketing executives in the West shows most expect to keep their 1993 ad budgets at 1992 levels, a sign that the downward spira" /> '93 Ad Budgets Won't Budge Much <b>By Marcy Burstine</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - An informal poll of marketing executives in the West shows most expect to keep their 1993 ad budgets at 1992 levels, a sign that the downward spira
SAN FRANCISCO - An informal poll of marketing executives in the West shows most expect to keep their 1993 ad budgets at 1992 levels, a sign that the downward spira" />
SAN FRANCISCO - An informal poll of marketing executives in the West shows most expect to keep their 1993 ad budgets at 1992 levels, a sign that the downward spira" />

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'93 Ad Budgets Won't Budge Much By Marcy Burstine

SAN FRANCISCO - An informal poll of marketing executives in the West shows most expect to keep their 1993 ad budgets at 1992 levels, a sign that the downward spira

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Some executives plan modest spending increases, but most expect the market to remain tough through a good portion of 1992, and they’ve planned accordingly. Having already cut budgets as much as they dare, given the competition, they’ll hold the line this year and wait to see if the early signs of an economic recovery are sustained.
In 1993 look for marketers to place their dollars on the sure bets, targeting their most lucrative markets more specifically.

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