9/11 Museum and EA Giferator Win Gold in Cannes' Newest Category, Creative Data

But jury stops short of naming a Grand Prix

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CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data.

Also taking gold from the U.S. is EA's Madden Giferator, which created animated GIFs from in-game footage and clever algorithmic copywriting.

However, the jury for the new category, created to honor campaigns that use data "as a catalyst for creativity," chose not to award any entrant the highest Cannes Lions honor: a Grand Prix.

"Truly, we felt inadequate to award one," said David Sable, global CEO of Young & Rubicam and president of the Creative Data jury.



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