901 Silver Tequila "Improved by Use"

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“Tequila is liberty.” Well, drink enough of it and you’re bound to feel you can do anything. But Justin Timberlake’s very own 901 Silver Tequila serves up the new brand as something a tad more sophisticated than what you’d pour in the average popper or body shot. Making his directorial debut, Timberlake goes for smooth and sexy to raise his brand above the rest. The copy, served straight to camera, borrows from the philosophical musings of John Stuart Mill.

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