$90 Mil. Levitra Biz Heads To Saatchi

Saatchi & Saatchi Consumer Healthcare in New York has won creative duties on the estimated $90 million Levitra account, sources said. The Publicis shop beat two other finalists: Omnicom’s BBDO and Merkley + Partners, both here, sources said. Omnicom’s DDB initially pursued the business but withdrew before final presentations [Adweek, Nov. 22]. The incumbent was WPP’s The Quantum Group in Parsippany, N.J.