$90 Mil. Levitra Account Heads to BBDO

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BOSTON Schering-Plough has expanded its relationship with Omnicom Group’s BBDO, awarding the agency its $90 million Levitra account, sources said.

Client representative Julie Lux confirmed that BBDO in New York would work on Levitra, but characterized the assignment as a project.

Sources said, however, that the entire ad account for the erectile dysfunction drug is now being shifted to BBDO from Publicis Groupe’s Saatchi & Saatchi Consumer Healthcare in New York.

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