88rising on How Brands Can Authentically Boost Visibility for Asian and Asian American Artists

The entertainment label tells Adweek what real partnership looks like for marginalized talent

When Sean Miyashiro founded entertainment company 88rising in 2015, the goal was to not only spotlight burgeoning Asian and Asian American musical talent, but to provide management, video production and marketing resources to help them grow their respective audiences. It came at a time when the Western market was beginning to show a keen interest in K-pop and K-hip hop, hinting toward serious crossover potential.