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When Sean Miyashiro founded entertainment company 88rising in 2015, the goal was to not only spotlight burgeoning Asian and Asian American musical talent, but to provide management, video production and marketing resources to help them grow their respective audiences. It came at a time when the Western market was beginning to show a keen interest in K-pop and K-hip hop, hinting toward serious crossover potential.
“At that time, you had G-Dragon coming out with his solo projects and CL was making a splash,” Ollie Zhang, 88rising’s chief of staff, explains to Adweek.
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