84.Paris Wins Inaugural Digital Craft Grand Prix at Cannes for Music Label's Retrospective

Bringing 10 years of album covers to life online

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CANNES, France—What if, instead of just listening to music, you could play with it?

That question led French agency 84.Paris to create a gorgeous interactive campaign called "Because Recollection" for record label Because Music, celebrating 10 years of albums, cover art and videos. And that campaign just won the first-ever Digital Craft Grand Prix at the Cannes Lions festival here—a new category created this year to honor the best craft in digital campaigns.

See the case study here:

"It's an amazing contextual piece for what we're doing—it's a celebration of work in a category that's a celebration of work," jury president Wesley Ter Haar, founder and COO of MediaMonks, said at a press conference here announcing the winners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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