Sports Marketing News
Why Caitlin Clark Will Be Worth It for Nike
The WNBA draftee’s rumored eight-figure shoe deal belies the value she’s shown brand and NIL partners like State Farm and Gatorade.
Inside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’
With a new multi-year deal, the beer giant fine tunes its activation at 'Gen Z's Super Bowl.'
Squeezing Innovation: CEO Monica McGurk’s Fresh Take at Tropicana
McGurk shares insights into blending tradition with innovation, embracing personal passions and prioritizing sustainability.
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
A big billboard meets a sensitive issue.
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.
Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Applebees gets its football wish with as an NFL sponsor.
CMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Less time in the job isn't always due to poor performance, and more insights from Spencer Stuart.
Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
Taylor Montgomery's journey shows career progression isn't always linear.
How Coke Zero Hustled to Keep Up With Fans in March Madness
Coke Zero updated its ads during Final Four to stay in the game.
The Journey of Caffeine: Founder and CEO Ben Keighran’s Vision for Broadcasting
Ben Keighran is challenging conventions and fostering a new era of live broadcasting.
The Office Cast Become the Masters of Small Business for AT&T
Rainn Wilson and his former co-stars give entrepreneurs a funny look at AT&T Business using golf and LinkedIn.
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’
The Hot Girl Coach shares with thee hotties at Social Media Week how to attract the ideal target audience.
Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls
The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at Fenway and Citizens House [...]
Puma Wants to Sprint in Olympics Brand Race Against Nike and Adidas
Brand boss Richard Teyssier says speed is Puma’s vantage point as it launches first global campaign in a decade.
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
A new study shows Vicks and Crest have memorable logos, while Duane Reade and Proactiv struggle with recall.
