84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

ESPN helped bring the San Diego Splash to national attention

Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, it’s chosen to underwrite a team with no famous stars, no major-league presence and no big arena to call home.