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Surfing is having a moment, from its high-profile Olympic debut in Tokyo this summer to its network TV run on ABC’s competition show, The Ultimate Surfer, created by the legendary pro surfer and entrepreneur Kelly Slater.
Meanwhile, HBO’s documentary, 100 Foot Wave, recently captivated viewers over six breathtaking hours. The critically lauded series has been renewed for a second season.
Firestone Walker’s fast-growing 805 beer is no stranger to the sport, already having pro surfer Nate Tyler in its stable of endorsers.
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