$80 Mil. Morgan Stanley Account in Play

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CHICAGO Morgan Stanley today said it is reviewing the creative portion of its advertising account. Estimated billings are $80 million.

The financial services company said it has invited the 17-year incumbent, Publicis Groupe’s Leo Burnett, to defend. The Chicago-based agency said it has parted ways with the client.

Late Thursday, the client issued a brief statement: “Morgan Stanley’s goal is communicating our brand as effectively as possible. To that end, we initiated an agency review and invited Leo Burnett as well as several other agencies to participate.



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