8 Tried and True Ways to Build Your Influence

Crowdsourced advice from a multi-generational group of marketers

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At the CMO Moves Summit East, LinkedIn’s Ty Heath, Deloitte’s Suzanne Kounkel, UniWorld Group’s Monique Nelson and former PepsiCo president Brad Jakeman took the stage to talk about the good, the bad and the ugly of influence today. To kick off the session, Adweek’s executive editor Stephanie Paterik posed one question to the diverse group of marketers in the room: What’s one thing that’s worked well for you in building influence?

From all attendee responses, we found eight key themes–from listening first to paying it forward.

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