8 Powerhouse CMOs Discuss the Business of Marketing

Chief Marketers from Facebook, GE, SAP, Lowe’s, Mastercard and more came together for the 150th episode of CMO Moves

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“Once you get into the CMO job, only 10% of it is actual marketing. 90% is leadership,” stated CMO Moves Host and Adweek Chief Community Officer Nadine Dietz in her opening remarks. Viewers tuned into the jam-packed 2-hour live event to hear the wisdom, knowledge, and advice that only seasoned CMOs can offer based on experience. 

Nadine was joined by eight powerhouse C-Suite marketing leaders across major global brands: 

Alicia Tillman, global CMO of SAP 

Antonio Lucio, former Global CMO of Facebook 

Dara Treseder, Head of Global Marketing & Communications of Peloton 

Linda Boff, CMCO of GE and President of GE Foundation 

Marisa Thalberg, Chief Brand and Marketing Officer of Lowe’s Companies 

Martin

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