8 Brands That Got Festive With Pop-ups This Holiday Season

They used AR, arcade games, yoga and more to inspire shopping

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The holiday season is an ideal time for brands to bring online shops and campaigns offline with interactive pop-ups, which can provide consumers with gift ideas and festive social media fodder. From Chanel’s wintery pop-up with an AR snow globe to Yahoo Mail and BuzzFeed’s gamified marketplace, here’s how eight brands have engaged consumers this season.

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